Jiang Shuo — Designer & Founder
JIAN SHANG YUN · CHIEF DESIGNER
Designer Profile
Professor, Hebei Academy of Fine Arts · Senior Arts & Crafts Master (National Grade) · PhD, Communication University of China
Beijing Central Axis Heritage Ambassador · Vice Chair, National Chinese Style Committee of the China National Garment Association · Member, China Fashion Designers Association
Founder & Chief Designer · JS Jiang Shuo Couture & Little Hanfu (Jian Shang Yun)
A Note from the Designer
I’m Jiang Shuo — a PhD designer, an educator, and a mother of two. The reason I founded Little Hanfu is simple: I wanted children to wear beauty before they can even define it. To let Chinese kids grow up dressed in their own culture, and to let the world see that childhood can be beautifully rooted.
Over the past nine years we have walked 25 fashion weeks, produced more than 2,000 designs, and staged 300+ dedicated shows across China and abroad. What matters more than the numbers is the light in a child’s eyes the moment they put on a hanfu — a quiet confidence that only culture can give.
As a mother, I believe clothing is how families pass love and taste from one generation to the next — a child’s first classroom for beauty, and the softest place for heritage to live inside daily life. Our work is to keep the essence and renew the form, so hanfu becomes something kids actually love wearing every day.
—— Jiang Shuo
Awards & Honors
A selection from 2021–2025
- 2025 Best Chinese-Style Designer — China National Garment Association
- 2025 Outstanding Kidswear Designer — CCFW (China Children Fashion Week)
- 2025 Advanced Contributor — China Textile & Apparel Media
- 2025 Heritage Ambassador — Beijing Central Axis (Intangible Cultural Heritage)
- 2025 Rising Chinese Brand 2022–2023 — Shanghai Kidswear Fair
- 2024 Featured Guochao Brand of the Year — Swaka China Maternity & Kids Creative Industry Awards
- 2023 Best Kidswear Designer of the Year — China Fashion Awards, China Fashion Week
- 2023 Best Children’s Brand of the Year — Macau Chinese Heritage Fashion Awards
- 2022 BFW Design Award — Beijing Fashion Week 2022
- 2021 Bronze Prize — 1st China International Huafu Design Competition
Advisory Board & Academic Support
Scholars and artists shaping our design language
Zhen Zhongyi
Founder & President · Hebei Academy of Fine Arts
Pen name Tang Wa, style name Wolong Jushi. PhD, professor, National First-Class Artist, founder of the Chinese Menglong (Hazy) Painting School, Fellow of the Hebei Institute of Literature and History, and Member of the China Artists Association. In 1996 he founded Shijiazhuang Yanzhao Fine Arts School, which he upgraded to a full undergraduate institution — Hebei Academy of Fine Arts — in 2011. In 2023 President Zhen personally closed the “Little Hanfu · Autumn Harvest” runway show, setting a rare precedent of a university president publicly endorsing an original Chinese-style kidswear brand — a landmark case of industry-education integration.
Zhang Ling
Professor & Doctoral Supervisor · Communication University of China
PhD in Arts. Professor and Doctoral Supervisor at the School of Drama, Film & Television, Communication University of China. A leading scholar of Chinese traditional and screen costume culture, principal investigator of a National Social Science Fund Art Project, and author of academic monographs including A Study of Chu Garment Structure in the Eastern Zhou and Slender-Cut Robes: A Formal Study of Southern Song Women’s Dress. She serves as the academic advisor to Little Hanfu’s Song-dynasty kidswear system, providing rigorous scholarly grounding for our Song-painting palette, mamian-skirt reconstruction, and empress ceremonial robe research.
Lu Long
Professor · School of Fine Arts, Hebei Academy of Fine Arts
A Xingtang, Hebei native. Professor at Hebei Academy of Fine Arts, National First-Class Artist, Member of the China Artists Association, Vice Chair of the Serial Painting Committee of the Hebei Artists Association, and Vice Chair of the Shijiazhuang Artists Association. His Landscape won Gold at Hebei’s First Youth Art Exhibition; the mixed-media work Stay was selected for the 12th National Fine Arts Exhibition; his signature series Ink Marks, Blade Traces is in black-and-white woodcut. He guides Little Hanfu’s pattern composition, runway staging, and visual aesthetics from the perspective of Eastern painting theory.
Featured Artist
Cross-border Art Collaboration
Featured Artist · 2026 Collaboration
Ilia Kernitskii
b. 1980, Khabarovsk, Russia
Chair, Far East Branch — Russian Union of Artists (2013–present)
Chair, Far East Artists Association of Russia
Visiting Faculty · Hebei Academy of Fine Arts (2018–present)
Abstract and landscape oil painter · Sculptor
Silver Medal, Russian Union of Creative Artists (2015). Works held by the Khabarovsk Art Museum, the Russian Art Museum in Harbin, and private collectors in Russia, China, the United States, Japan, Malaysia, Singapore, Germany and Switzerland. Solo and group exhibitions in Russia, China, Spain, Greece, Malaysia and the United States. In November 2025 he presented a solo oil-painting exhibition at the Russian Cultural Centre in Beijing.
AUTUMN 2026 COLLABORATION · DEBUT AT CBME
Sunflower & Cactus — Oil-Painting Capsule
Translated from Ilia Kernitskii’s Sunflowers & Cacti oil-painting series into a two-piece kidswear capsule — a sweatshirt and a long tee. Debuts Autumn 2026, unveiled live at CBME Shanghai, booth 71-D12 — a cross-border experiment in Little Hanfu’s design philosophy: rooted in Chinese heritage, in dialogue with contemporary art.
SS-JOINT-01
Sunflower · Sweatshirt
SS-JOINT-02
Cactus · Long Tee
BRAND HONORS · PRESS COVERAGE · ARCHIVE
30+ awards & government recognitions · 8 features in national media
Little Hanfu · One garment. Three generations of memory.
External reference · Baidu Baike · Jiang Shuo