Modern Hanfu, Made Small
Little Hanfu · The Story
One dress · Three generations of memory
Wearable Heritage · Culture Made Small
Everyday hanfu, couture ceremonial wear and mother-child sets for kids aged 3–16
Little Hanfu was born from a single question: what if the jade-green landscapes of Song-dynasty painting could live in a child’s wardrobe every day? The answer is a modern hanfu kidswear label that treats the past as raw material, not costume. We keep the mandarin collar, the horse-face pleat, the crossed lapel — and re-cut them in cotton and washable silk-blend fabric so a five-year-old can climb, spill, hug and sleep in them. Every season we release around forty pieces, plus a small evergreen wardrobe. Modern hanfu, made small, made for real kids.
LEGAL ENTITY
Beijing Jian Shang Yun Apparel Co., Ltd.
Registered capital ¥10M · Beijing Fengtai
R&D BASES
Hebei Academy of Fine Arts · Institute of Chinese Fashion Aesthetics
Yangtze Delta Design & Sales Center
Little Hanfu (Keqiao, Shaoxing) Studio
TEAM & ATELIER
20 in-house designers + 100+ flexible supply chain
Couture small runs and bulk production, side by side
RETAIL NETWORK
36 department-store counters across China
Tmall dual stores: Jian Shang Yun Flagship / Formalwear Store
Cross-industry Collaborations
Institutions, film studios and state media
- 2025 Industry-academia partnership with Hebei Academy of Fine Arts
- 2024 Uniform design for the 8th Hebei Tourism Development Conference volunteers and staff
- 2024 Forbidden City Cultural Creative — children’s apparel collaboration
- 2024 Bona Film Group × Little Hanfu — Dream of the Red Chamber co-branded merchandise
- 2023 CCTV Children’s Day Gala — original costume design for “Ruan Lang Gui · Early Summer”
- 2022 Little Hanfu × China Apparel magazine (China National Garment Association)
- 2021 CCTV Finance — China Style Gala, exclusive co-branding for the 100-look hanfu runway show
Nine Years of Little Hanfu
2017 → 2026
2017
- JS · Jiang Shuo couture label founded; debut at China International Fashion Week
2019
- “Cloud in the Dream” SS 2020 collection premieres at China International Fashion Week; featured on CCTV News Live and reported by China Daily, iQiyi and Tencent Video
2021
- Little Hanfu launches as a standalone brand; debut at Beijing Fashion Week
- Partnered with CCTV Finance for Baili Dujuan — Let the World See: 100 custom hanfu looks on the Jinpo Suoma Flower Bridge, live-streamed on CCTV Finance app, featured on Xiaofei Zhuzhang
- Xinhua News Agency brand feature — 200,000+ views
2022
- Little Hanfu × China Apparel magazine — “Embroidered Bonds” couture kidswear launch at Beijing Fashion Week
- CWE Consumer Expo — Best Emerging Chinese Brand of the Year
2023
- Featured at the “Jing-Jin-Ji Consumer Season” launch, co-hosted by China’s Ministry of Commerce, CCTV and Beijing–Tianjin–Hebei governments
- Beijing Jian Shang Yun Apparel Co., Ltd. officially established
- Macau Chinese Fashion Awards — Kidswear Brand of the Year 2023
- Swaka × China Maternal & Child Industry — Guochao Trend List honoree
- CCTV News client and CCTV-13 documentary Hanfu Beyond the Circle — designer Jiang Shuo interview
- Costume design for CCTV Children’s Day Gala performance “Ruan Lang Gui · Early Summer”
2024
- Appointed Deputy Chair of the Guochao Fashion Committee, China National Garment Association
- Little Hanfu × Bona Film Group — Dream of the Red Chamber: Golden Jade Bond
- Forbidden City Cultural Creative kidswear collection
- Costume design for CCTV Children’s Day Gala performance “Xing Xiang Zi”
- Uniform design for the 8th Hebei Tourism Development Conference
2025
- “Rainbow-Robed Central Axis” — 150 children in Little Hanfu at the 1st anniversary of Beijing Central Axis UNESCO inscription; simulcast on CCTV, CCTV Kids and CCTV Live
- Founded the Institute of Chinese Fashion Aesthetics — an industry-academia partnership with Hebei Academy of Fine Arts
2026
- “Fairy Descending” autumn collection release
- Keqiao Ancient Town — Chinese Heritage Experience Store opens
- Heishui County, Aba Tibetan & Qiang Autonomous Prefecture, Sichuan — Little Hanfu Intangible Heritage Practice Base
ROOTED · WARM · INFLUENTIAL
Chinese heritage kidswear, made for the family
AWARDS · PRESS · DIGITAL DOSSIER
30+ awards & government recognitions · 8 major-media features