Wholesale & Partnership
Little Hanfu · Distributor & Franchise Program
CBME Shanghai 2026 · Booth 71-D12 · July 15–17 · Contracts Signed Onsite
Let kids grow up wearing landscape.
Why We Rebuilt the Wholesale Playbook
A different deal for a different generation of retailers.
We have watched the classic Asian childrenswear wholesale model play out for a decade:
Heavy deposit. Full-price first order. A hard 15% return quota. Season after season, retailers get buried under unsold stock while the brand becomes addicted to shipping inventory just to keep the cash flowing. Between 2024 and 2026, from ABC Kids to Fuguiniao, from Meters/bonwe to Semir, the collapse in Chinese childrenswear has been the same story on repeat.
Little Hanfu refuses to run that playbook.
OUR CORE LOGIC IN ONE LINE
A constantly refreshed library of classic-line styles is our moat. We use that moat to share inventory risk with our partners — in exchange for their trust and patient cash flow.
Product Matrix
We are not a “39 styles per season” brand.
AUTUMN 2026 NEW
39 styles
Song landscape line + modern Sunflower & Cactus collab
WINTER 2026 NEW
40–60 styles
Sept–Oct release · transitional · padded · outerwear
CHINESE NEW YEAR 2027
30–50 styles
Nov–Dec release · red & gold festive · parent-child · ceremonial
EVERGREEN CLASSIC LIBRARY
100+ styles
Best-sellers curated across seasons · always in stock · restock anytime
30–60 new styles every season · 150–240 new styles per year
Partnership Model
Order-fair pricing + micro-restock + inventory buyback
| Term | Classic Asian Wholesale | Little Hanfu Program |
|---|---|---|
| First order commitment | Full buyout CNY 300k–800k ($42k–$113k) | Order-fair logic · CNY 100k–150k ($14k–$21k) |
| Inventory ownership | Retailer owns 100% | Retailer owns 100% (you buy, you keep the upside) |
| Wholesale discount | 50–60% of retail | Flat 40% of retail — 60% margin stays with the retailer |
| End-of-season stock | Retailer eats everything · 15% return cap | Brand buys back 25% + full annual buyback on classic-line SKUs |
| Daily restock | Phone/WeChat order · pay in full upfront | T+7 rapid restock + 45-day credit line |
| Retailer downside | Full inventory + full cash-flow risk | Capped at CNY 50k ($7k) deposit |
“You buy at 40% of retail and sell at 60% — the spread is yours. Whatever doesn’t sell by season-end, we buy back 25% at cost. Classic-line pieces get a full annual buyback.”
Who We Are Looking For
Autumn/Winter 2026 · a curated wave of 12 boutique partners + 3–5 strategic flagship partners worldwide.
- City tier — Tier-1 & tier-2 cities, strong tier-3 cities, or overseas Chinese-heavy retail hubs · mid-to-upper commercial districts, mature malls, kids-category clusters.
- Location — Shopping mall floors 1–3 (kids floor preferred), or ground-floor high-street storefronts in mature districts.
- Store size — 30 sqm and above.
- Brand fit — Aligned with our aesthetic: Chinese heritage, Song-dynasty landscape palette, mandarin-collar silhouettes, no over-branded logos, modern Chinese hybrid styling.
- Retail experience — Existing childrenswear or womenswear retail experience preferred; first-time operators must accept our 3-day brand training.
- Working capital — CNY 150k–250k ($21k–$35k) for phase one, covering deposit, first order and fit-out.
- Mindset — You have to actually believe in our formula: low wholesale discount + strong inventory buyback + real-time data sharing.
Store Tiers & Investment
Three store tiers · Zero franchise fee · Flat 40% wholesale discount
SB-A
Boutique Store
- Store size — 30–50 sqm
- Deposit — CNY 30k · $4.2k
- First order — CNY 100k · $14k
- Franchise fee — Waived
- Wholesale — 40% of retail
- Year-1 revenue target — CNY 600k–800k · $85k–$113k
SB-B
Standard Store
- Store size — 50–80 sqm
- Deposit — CNY 40k · $5.6k
- First order — CNY 120k · $17k
- Franchise fee — Waived
- Wholesale — 40% of retail
- Year-1 revenue target — CNY 800k–1.2M · $113k–$169k
SB-C
Flagship Store
- Store size — 80 sqm and above
- Deposit — CNY 50k · $7k
- First order — CNY 150k · $21k
- Franchise fee — Waived
- Wholesale — 40% of retail
- Year-1 revenue target — CNY 1.2M–1.8M · $169k–$253k
Fit-out subsidy · CNY 200/sqm ($28/sqm) or 30% of certified fit-out invoices (pick one) · Full sample set — free · Real phase-one cash outlay for partners is CNY 150k–250k ($21k–$35k) excluding rent. Deposit is fully refundable.
Six Pillars of Brand Support
10 systematic support programs · Six pillars
4.1 Product Support
- Flat 40% wholesale discount — Best-in-class wholesale pricing in Chinese heritage kidswear, leaving retailers a full 60% margin band for promo and mark-down flexibility.
- Free sample set — One free piece of every new style each season · 150–240 sample pieces per year, shipped free for in-store display.
- T+7 restock — Best-sellers and evergreen classic-line SKUs ship within 7 business days of order.
- 100+ evergreen classic library — A permanent catalogue of best-sellers you can restock any day of the year to fill in between seasonal drops.
4.2 Inventory Risk Sharing (the core of this program)
- 25% season-end buyback — Within 15 days of season close, retailers may apply to convert up to 25% of the season’s sales value in unsold stock into a 100% credit toward the next season’s order, at wholesale cost.
- Annual buyback on classic-line — Classic-line SKUs listed in the annex to the contract are, at year-end, either fully bought back by the brand at wholesale cost or reallocated to other partner stores.
- Cross-season transfers — Cross-season slow-movers are eligible for national inter-store transfers, with logistics covered by the brand.
4.3 Financial Support
- First order — Prepaid: full payment within 7 days of contract, brand then produces / picks and ships.
- Daily restock — Credit line: starts at CNY 50k ($7k), adjusted dynamically to sales; orders inside the line get a 45-day payment window.
- Revenue attribution — Retailers own the inventory outright; 100% of in-store revenue stays with the retailer. The brand does not take a cut of store turnover.
- Transparent reporting — Store POS syncs live to HQ, used only for restock forecasting, buyback accounting, and credit-line adjustment.
4.4 Fit-out Support
- Fit-out subsidy — Either a one-time CNY 200/sqm ($28/sqm) subsidy, or 30% of certified fit-out invoices reimbursed (pick one), paid in one lump sum after opening inspection.
- VI & design package — Brand supplies store VI, fit-out drawings, and soft-furnishing checklist free of charge.
4.5 Training Support
- 3-day pre-opening bootcamp — Brand story, product knowledge, cross-selling, private-community operations. Free.
- Seasonal training + on-site visits — Remote training every new drop + one HQ store visit per quarter.
- AI Operations Lead — 24/7 in your team chat — Every partner store gets a dedicated AI agent inside their operations channel, on call day and night for merchandising, POS, marketing and inventory questions. This is not a chatbot — it’s Little Hanfu’s own AI VP.
4.6 Marketing Support
- Owned-media traffic — Each store gets a dedicated page on littlehanfu.com, the brand WeChat, and Xiaohongshu, with traffic driven from official channels.
- Regional campaigns — At least two national-level campaign windows per year, brand covers production costs of marketing materials.
- Opening kit — Grand-opening merchandising kit + 1–2 influencer store visits included on day one.
Partner Rights & Responsibilities
Partner Rights
- Exclusive city / district territory — 3 km mall radius, 5 km high-street radius.
- Priority access to new-season order fairs and limited pieces.
- Year-1 target achieved → season-end buyback bumped to 30% in year 2.
- Strategic partners receive an equity option track once Little Hanfu enters a formal financing round.
Partner Responsibilities
- Honour brand retail pricing · no cross-territory price dumping.
- Live POS sync with HQ system.
- Participate in every seasonal order fair and drop cycle.
- Follow brand SOP for store visuals, staff scripts and campaign execution.
- Hit annual sell-through ≥75%, stock-to-sales ratio ≤25%, return rate ≤15%.
Deposit Refund Policy
Written into the contract · Published in the policy · Fully transparent
- Contract expires without breach → 100% deposit refund, wired within 30 business days.
- Voluntary termination after year 1 → deposit refunded pro-rata against the remaining contract period.
- Voluntary termination before year 1 → 50% deposit refund.
- Material breach (cross-territory sales, counterfeit, brand-damaging conduct) → deposit forfeited.
- Store transfer — deposit may be assigned to the new partner subject to brand approval.
Deposits are held in a dedicated account and are not used for the brand’s operating cash flow.
Onboarding Timeline
From contract to opening day — 45 to 60 days.
- STEP 01 — Register Interest · onsite, via website, or by WhatsApp.
- STEP 02 — Brand Call Back · within 3 business days.
- STEP 03 — Submit Qualifications · business licence + site plan.
- STEP 04 — Site Visit · brand team visits store or city within 5 business days.
- STEP 05 — Sign Contracts · partnership agreement + NDA.
- STEP 06 — Payment · within 7 days of contract signing.
- STEP 07 — Fit-out + Training · 30–45 days.
- STEP 08 — Opening & Ramp · 3-day HQ opening support onsite.
🔥 CBME EXCLUSIVE DEAL 🔥
July 15 – 17 · Booth 71-D12 · Onsite Signatures Only
We are not moving on wholesale discount — we are stacking inventory buyback and strategic alignment on top instead.
All onsite signings
- Fit-out subsidy bumped 20% (CNY 200 → CNY 240/sqm, $28 → $34/sqm)
- Fit-out invoice reimbursement 30% → 36%
- +20% free sample stock (39 styles + 20% extras — free)
First 8 signings
- Season-end buyback ratio permanently bumped to 30% (up from 25%)
- Effective from year one
- Winter drop enjoys the same terms
First 3 signings
- Little Hanfu Strategic Partner status
- Seat on the brand’s advisory council
- Priority allocation lock on winter drop
Onsite signing cap · 15 partners · First-come first-served
Year-One Goals & Incentives
| Metric | SB-A Boutique | SB-B Standard | SB-C Flagship |
|---|---|---|---|
| Annual revenue | CNY 600k–800k · $85k–$113k | CNY 800k–1.2M · $113k–$169k | CNY 1.2M–1.8M · $169k–$253k |
| Stock-to-sales ratio | ≤ 25% | ||
| Return rate | ≤ 15% | ||
| Sell-through rate | ≥ 75% | ||
INCENTIVES
- Hit the target → season-end buyback bumped to 30% in year 2 + restock priority.
- Beat the target by 20% → one-time cash bonus of CNY 20k–50k ($2.8k–$7k).
- Beat the target by 50% → “Little Hanfu Strategic Partner” status + a seat on the brand advisory council.
Get in Touch
Register interest · Meet us onsite · Or send us a WhatsApp.
- Brand — Little Hanfu · Chinese Heritage Kidswear (肩上云)
- Founder — Guan Lixun (“Lao Guan”)
- Trade show — CBME Shanghai 2026 · Baby & Kids Expo
- Dates — July 15 (Wed) – July 17, 2026
- Booth — Hall 71 · D12
- Venue — National Exhibition & Convention Center (Shanghai), Hongqiao
- Website — littlehanfu.com
- WhatsApp — +86 199 3056 6558
- Email — wholesale@littlehanfu.com
Little Hanfu · Let kids grow up wearing landscape.
Program interpretation rights reserved by Little Hanfu · Version v3.0 · 2026-07-09