Lookbook

Little Hanfu brand campaign lookbook cover — Chinese heritage kidswear runway

LOOKBOOK

LITTLE HANFU · LOOKBOOK & SHOWCASE

A visual archive of Little Hanfu on the runway, on national television, in museums, and on the streets — from Shanghai Fashion Week and China Children’s Fashion Week (CCFW) to the Great Wall, from CCTV Children’s Day to overseas sinologist gatherings. Every campaign here is a real garment on a real child, styled around a real story.

JD Mall × Casarte × Little Hanfu — Colour Meets Silhouette

JD MALL × CASARTE COLLAB

Cross-brand campaign with Casarte, Haier’s premium home-appliance house, launched on JD Mall — kidswear styled next to Casarte’s colour-story appliances, staged as one continuous “beauty of clothing” narrative.

Little Hanfu × Casarte × JD Mall co-branded campaign

5th Guofeng Culture Festival · CCFW 2025 Parent-Child Season

CCFW 2025 · GUOFENG FESTIVAL

China Children’s Fashion Week (CCFW) is the country’s flagship kidswear runway platform. At the 5th Guofeng (“national-style”) Culture Festival, Little Hanfu opened the parent-child season with a mother-and-child duet capsule.

SS2025 Kidswear · Shanghai Fashion Week

SHANGHAI FASHION WEEK SS2025

Spring/Summer 2025 kidswear release at Shanghai Fashion Week — the country’s most-watched commercial fashion window. Song-dynasty landscape motifs translated onto lightweight kids-fit summer silhouettes.

Little Hanfu SS2025 kidswear runway at Shanghai Fashion Week

Beijing Garden Expo 2024 · Fengyun Jingxiu Fashion Gala

BEIJING GARDEN EXPO 2024

Fengyun Jingxiu (“Beijing in bloom”) Fashion Gala at Beijing Garden Expo — a Song-dynasty landscape capsule staged in a Ming-Qing style pavilion under real garden light.

US Sinologists Conference · Zhou Jin & Little Hanfu Hanfu Runway

US SINOLOGISTS CONFERENCE

Cross-cultural hanfu runway with Chinese-American couturier Zhou Jin at the US Sinologists Conference — an overseas showcase for Chinese scholars and heritage curators, styled as a diplomatic capsule.

Little Hanfu × Zhou Jin runway at US Sinologists Conference

CCFW × Great Wall Guofeng Costume Culture Festival

GREAT WALL · KIDS FASHION WEEK

A kids-fashion-week runway staged on the Great Wall itself — Little Hanfu paired with CCFW to bring young models onto the ramparts, dressed in Ming-Qing and Song-style silhouettes.

Chunhua Qiushi · Parent-Child Guofeng Series

SPRING & AUTUMN · PARENT-CHILD

“Spring blossoms, autumn harvest” — a year-round parent-child capsule cut in matching silhouettes so the mother’s coat and the child’s jacket share the same embroidery language.

Song Dynasty Elegance Series

SONG DYNASTY ELEGANCE

The house’s signature aesthetic — clean, quiet, aristocratic Song-dynasty silhouettes for young children. This series is the brand’s evergreen core and its runway benchmark.

Little Hanfu Song Dynasty Elegance series — signature aesthetic

China Fashion & Apparel Magazine × JS Jiang Shuo Haute-Couture Kidswear

CHINA FASHION MAGAZINE × JS

A haute-couture kidswear launch co-produced with China Fashion & Apparel — the country’s oldest fashion trade magazine — designed by chief designer Jiang Shuo. Featured in the magazine’s own print pages.

Stars & Ocean Series

STARS & OCEAN

A ceremonial-adjacent capsule inspired by night skies over the sea — dusk-blue silks, silver-thread embroidery, oversized cloud-and-wave motifs on gown-length pieces.

Little Hanfu Stars & Ocean series — ceremonial capsule

Prosperity Series

PROSPERITY SERIES

A festive capsule for Lunar New Year, weddings and family portraits — deep reds, aureate embroidery, prosperity-blessing motifs. One of the brand’s best-selling seasonal releases.

CCFW 2025 · National Day Carnival

CCFW 2025 · NATIONAL DAY CARNIVAL

Kidswear runway staged during the National Day Golden Week carnival — CCFW’s biggest annual family-audience event.

Little Hanfu at CCFW 2025 National Day Carnival kidswear runway

On Camera · Artist Collaborations

PHOTOS WITH ARTISTS

Backstage moments with performing artists and heritage curators — including Zhang Xiaolong, etiquette director of the CCTV period drama “Empresses in the Palace” (Zhen Huan Legend), a longtime advocate of Chinese court aesthetics.

Awards Wall

AWARDS

Best Kidswear Brand of the Year (Macau Chinese Costume Awards), BFW Design Award, and 30+ industry honours since 2019. Full archive on our Press & Awards page.

Custom & Co-Branding

CUSTOM & CO-BRANDING

Custom pieces for CCTV Children’s Day dance troupes · A Dream of Red Chamber (Honglou Meng) co-branded capsule · Chinese-American couturier Zhou Jin collaboration · Bulk cultural-tourism performance orders. Custom & co-brand enquiries via WhatsApp or wholesale@littlehanfu.com.

Editorial · Runway · Co-brand Enquiries

For editorial features, magazine covers, runway castings, museum programs, film & TV wardrobe, or a co-branded capsule — reach us on WhatsApp or via press@ / wholesale@.

CBME 2026 · Shanghai NECC · July 15–17 · Booth 71-D12 · Lookbook prints on display

One garment, three generations of memory.